STOLEN SEA

The SS26 collection is inspired by warm childhood memories and the endless horizons of the Azov Sea. A sea that today is not just a geographical point on the map for us, but a symbol of what was taken away – a space of childhood, freedom, and a summer that will never be the same again. But these memories live in everyone: the taste of the salty wind, the scent of steppe grasses, the rustle of waves, and the feeling of endless horizons.

"We created this collection as a tribute to the sea that was taken away, but which forever remained in our hearts through memories. Each image is a piece of nostalgia and resilience: a feeling of carefree lightness and, at the same time, steel realities,"
– notes Mila Ohly, the brand's creative director.

The new UPSLOWUSE collection features motifs of the Azov coast. Cotton dyed with decoction of steppe plants – a natural palette of the evening sky over the sea. Beach motifs integrated into the urban rhythm – swimsuits that organically transition into everyday looks. Prints of waves and breeze – visual metaphors of the sea's touch. Seashells – as a symbol of preserved memory and tenderness emerging from the depths. Metallic accents – as a symbol of resilience, reminding of the power of memory and the transformation of experience.

Materials hold a special place. Upcycled jeans and recycled steel – a symbol of transformation and renewed life. Fabrics from ocean plastic – a reflection of the brand's ecological mission. Natural dyes from steppe plants – a reference to roots and nature.

Each item carries the memory of days when seaside holidays were a natural part of summer, when the sea itself shaped our ideas of freedom.

The collection is a reminder that the sea can be physically taken, but its warmth and memories cannot be erased. UPSLOWUSE aims for this collection to become an emotional connection with a place that will remain in the cultural and personal memory of many generations.