Upslowuse
The collection was created to remind us that even in the darkest times, we can find balance, reconnect with ourselves, and maintain faith in a better future. The collection was first presented at Ukrainian Fashion Week FW 25-26.
“SLOWFLOW” is more than just a collection. It is a manifesto, created amidst the realities of war, that calls for us to pause amidst daily tension, breathe, and find inner strength. The brand's designer, Mila Ohly, sought to use her creations to remind us that even in moments of uncertainty, it is important to maintain a connection with life, with nature, and with the future in which we all believe.
UPSLOWUSE, with faith in the future, proclaims that conscious decisions in fashion today are a step towards a better, harmonious tomorrow, even in the most challenging circumstances.
The collection successfully combines a futuristic aesthetic and bohemian lightness, demonstrating a modern approach to individuality and experimentation. Clear geometric lines and architectural forms appear bold, dynamic, and emphasized. Lower gussets and knitted elements add movement and naturalness to the structured looks. The New Femininity waist accent, symbolizing the right to vulnerability, contrasts with broad shoulders and a loose bottom.
Deep shades of blue denim have already been established as a brand statement. The contrast of light and dark, which permeates the collection, creates a dynamic between futuristic strict aesthetics and bohemian relaxation. The collection's hallmark pieces are unique vintage fur creations, giving it a second life. The use of secondary materials such as denim, leather, fur, recycled wool, and reclaimed cotton reminds us of our responsibility to the future.
“SLOWFLOW” is a philosophy that reminds us that despite all the challenges of today, life goes on. It becomes deeper when we give ourselves time to pause, feel the moment, and find harmony between our inner world and external reality.
This collection is for those who choose to live consciously, who do not lose faith in the future, and who strive to maintain balance even in the most turbulent times.
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    Sustainability Talk: Ukrainian upcycling brand Upslowuse
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    Ukrainian sustainable brand UPSLOWUSE unveiled its Spring/Summer 2025 collection

  • Upslowuse
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    Sustainability Talk: Ukrainian upcycling brand Upslowuse
  • Upslowuse

    Ukrainian sustainable brand UPSLOWUSE unveiled its Spring/Summer 2025 collection

  • Upslowuse
  • Upslowuse
    Sustainability Talk: Ukrainian upcycling brand Upslowuse
  • Upslowuse

    Ukrainian sustainable brand UPSLOWUSE unveiled its Spring/Summer 2025 collection

  • Upslowuse
  • Upslowuse
    Sustainability Talk: Ukrainian upcycling brand Upslowuse
  • Upslowuse

    Ukrainian sustainable brand UPSLOWUSE unveiled its Spring/Summer 2025 collection

  • Upslowuse
  • Upslowuse
    Sustainability Talk: Ukrainian upcycling brand Upslowuse
  • Upslowuse

    Ukrainian sustainable brand UPSLOWUSE unveiled its Spring/Summer 2025 collection